Book of Entrepreneurship Cases

Entrepreneurship Book of Vietnamese Cases

Thu, 27.09.2018 - 09:00

The Entrepreneurship Book of Vietnamese Cases, edited by Prof. Thomas M. Cooney is now available also online

The book was first introduced as teaching material during the PedaForum in Danang, Vietnam in August 2018 and disseminated during the seminar "Towards Entrepreneurial Universities" in Ho Chi Minh City, Vietnam this September.

The book is part of the "Supporting Entrepreneurial Development in ICT in Vietnamese HEIs- ICTentr project. The book provides a comprehensive source of insightful entrepreneurship cases to be used in education. The book provides a series of cases designed to illustrate the steps of the entrepreneurial journey: opportunity recognition, writing a business plan, team building, financing, marketing, business growth, human resource management, team management and internationalisation.

The book will be used as teaching material at the partner Vietnamese universities.